icon May Influencer Campaign | Cherub Baby
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So tell me Cherub, what is it you need from me?

Just one thing!! 1 x Reel with 2 components: 

  1. Short face to camera with the product in your hand telling us what excited you, such as:
    • What features of the product do you love?
    • How does it come in handy?
    • How does it save you money and time.
      • PSSSST: there’s a cheat sheet below!
  1. Show yourself using the pouches in real life, such as:
    • Pouring in yoghurt, smoothies, purees
    • Labelling the pouches
    • Storing them in the organiser
    • Washing and re-using them
    • Putting them in kids school lunchboxes etc etc

Food Pouches Example


Reel Detail

  1. Length: around 1-2 minutes
  2. Be sure to film in portrait mode (like a normal insta reel)
Pouch details cheat sheet
  1. Re-use each pouch over and over. Handwashing with a bottle brush will get you more uses (over 20 at least per pouch). However they are dishwasher safe as well.
  2. Save heaps of $$$! We’ve calculated that using our reusable pouches are over 3x cheaper than buying pre-made. Not to mention healthier!
  3. Save time! Batch cook and portion into our pouches once a week or fortnight, for healthy ready to go meals.
  4. Pouches are BPA and Phthalate free.
  5. Perfect not just for baby food but for smoothies, yoghurt pouches for lunchboxes and more!


  1. Send us the unedited footage, raw audio & video (no background music, no filters, no dubs or text overlay). You can send multiple files if you like.
  2. Post the video to your insta reel on your feed and tag us! (an edited version in whatever form you like).

Instagram handles to tag: @cherubbabyaustralia

Hasthtags: #cherubbaby #cherubbabyaustralia #pouchchallenge

Terms and conditions. By partnering with Cherub Baby in this collaboration you agree to give Cherub Baby the permission to use content you provide them either separately or together, either wholly or in part, the perpetual and irrevocable and unrestricted right to use and publish said content for editorial trade, product advertising and such other fashion /business purpose in any manner and medium.