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Balancing parenthood and work is challenging, but it’s those challenges that present us with opportunities to create tools to ease the chaos of young family life through our commitment to responsible and functional innovation.

Our passion for making a genuine difference in young families lives goes beyond our products. Expert led guidance, from healthy and nutritional baby food recipes through to aged based informative what to expect guides will assist you through the little years of your parenting journey.

We’re here to give you a little help.

We've got your back.

At Cherub Baby we focus on the chaos so you don’t have to by developing innovative tools that help you along your way, when you are out and about, preparing healthy meals or nursing a sick Cherub. Every Cherub Baby product delivers on a promise:

  • A promise of innovation: Clever solutions that solve everyday parenting problems.

  • A promise of functionality: Intuitive design that’s simple and effective.

  • A promise of responsibility: Bringing safety to the forefront of our processes whilst minimising our impact on the Earth.


A passion for innovation has always played a large role in my life. The challenge of solving problems creatively is what led me down a career path as an Architect. As my siblings began starting their own families and Uncle James kicked into baby sitting duties, I somehow found myself solving parenting problems. This quickly snowballed to the point where I quit my “day job” to start solving parenting problems full time.

As many a small business would attest, sometimes it feels like the clock never stops. I partly started Cherub Baby to chase that dream of freedom and flexibility, to be in a position to plan a family of our own together but I soon realised I couldn’t do it alone. After a little bit of coaxing and a shared vision to make our dream come true I managed to convince my amazing partner Ryan to leave his successful sales career and join the Cherub Baby team.

Fast forward through an adventurous surrogacy journey to India and almost a year in Africa, through to now, where we have built a little family of our own with our son Finn.

Cherub Baby